The Leaders Who Bleed Campaign 2024 took place with renewed energy and a broader reach, thanks to the support of key partners, including the dynamic team at ZIP 103FM. This year’s campaign, which aims to raise awareness about period poverty and the importance of menstrual health, saw strong participation and support from the public and media alike, making a lasting impact on communities across Jamaica.
The campaign, now in its fourth year, centers on breaking the stigma surrounding menstruation and empowering women to take control of their health and well-being. The inclusion of ZIP 103FM, one of Jamaica’s leading radio stations, added a powerful voice to the cause, amplifying its message across a wide audience. The station’s involvement in both promotional and community outreach efforts helped to drive awareness about period poverty, particularly its effect on young girls and women in marginalized communities.
Throughout the campaign, ZIP 103FM participated in a video campaign by sharing their personal stories. These discussions created an open space for conversations around menstrual health, as well as the need for accessible menstrual products for all girls and women, especially those in lower-income areas who are most affected by period poverty.
Shelly-Ann Weeks, Founder and Executive Director of HerFlow Foundation, the campaign’s leading organization, expressed her gratitude for the support of ZIP 103FM: “This year’s partnership with ZIP 103FM was a game-changer for the campaign. Their platform allowed us to reach more listeners, raise awareness, and empower women across the island. With their help, we’re not just providing products—we’re changing the narrative around menstruation and period poverty.”
The Leaders Who Bleed campaign works to normalize conversations around menstruation by bringing powerful women to the forefront to share their personal period stories. By doing so, the campaign seeks to empower Jamaican girls and women by dismantling the stigma surrounding periods. The goal is to create an open dialogue about menstrual health, encouraging women to embrace their bodies without shame or embarrassment. By sharing real, authentic experiences, the campaign fosters solidarity and support, helping to break down the barriers that prevent girls from discussing their period needs, seeking help, or accessing menstrual products. Through this initiative, HerFlow Foundation is working to ensure that all Jamaican girls have the confidence, resources, and dignity to manage their periods and fully participate in school, work, and life.
